Before we turn on the cameras and begin filming we first need to create a plan and that’s what we do in Pre-Production
The easy part of creating a marketing video is the actual shooting and editing of it.
The hard part is creating a compelling message that will help you sell and/or promote your brand effectively.
In Pre-Production we want to answer the What, When, and Where of your video…
- What is the ultimate goal for creating this video?
- When someone watches this video, what type of action(s) do you want them to take?
- Where do we expect people to watch this video? (your website, social media…?)
Answering these 3 questions first before any filming takes place will help us in the creative process of putting together your message in the marketing video.