Here's How It Works...
These are my Six Steps for creating marketing videos.
STEP 1: Develop your Video Marketing Plan
Before you turn on the cameras you need to have a basic strategy to outline what types of videos you actually need to help you build your brand and sell.
STEP 2: Create a Video Script
Once you figure out what type of a video your business needs, it’s time to figure out what you’re going to say in it.
STEP 3: Shoot your Marketing Video
Ready, Set, Action! Now it’s time to film your marketing video.
STEP 4: Editing your Marketing Video
The real magic all comes together you begin editing your marketing video. The mood, style, and the message are established and refined in editing.
STEP 5: Video Revisions
The creative process requires some revisions to “get it right”. In this step you want to make the appropriate corrections to refine the video before it’s ready to go online.
STEP 6: Marketing your Video
Making your marketing video is the easy part, and the hard part is actually using it. Whether you’re running ads or beta testing the video on your website, this is the most important part of the process.
Video marketing is about
authenticity & building relationships
The Video Marketing Strategy: Use video to deliver an obscene level of value and to humanize your companies brand, so that, you can build meaningful relationships with both customers and prospects over the long term.
Video Portfolio de El Guapo
I film all different types of marketing videos for both small and large companies and non-for-profits.
FREE Video Marketing Resources, Training, and our Podcast
The best way to begin and maintain a business relationship is to consistently deliver value…
