STEP 1: Develop your Video Marketing Plan
Before you turn on the cameras you need to have a basic strategy to outline what types of videos you actually need to help you build your brand and sell.
STEP 2: Create a Video Script
Once you figure out what type of a video your business needs, it’s time to figure out what you’re going to say in it.
STEP 3: Shoot your Marketing Video
Ready, Set, Action! Now it’s time to film your marketing video.
STEP 4: Editing your Marketing Video
The real magic all comes together you begin editing your marketing video. The mood, style, and the message are established and refined in editing.
STEP 5: Video Revisions
The creative process requires some revisions to “get it right”. In this step you want to make the appropriate corrections to refine the video before it’s ready to go online.
STEP 6: Marketing your Video
Making your marketing video is the easy part, and the hard part is actually using it. Whether you’re running ads or beta testing the video on your website, this is the most important part of the process.